Practical thinking on marketing, communications and strategy — for organisations that want more clarity and less noise.
“We need a new website.” Are you sure?
It’s one of the most common things I hear — and it’s rarely the whole picture. Someone gets in touch and says: “Our website feels out of date” or “our marketing just isn’t working.” And when we talk it through, the website is usually a symptom rather than the problem. What’s underneath it is something…
Why your marketing feels busy but not effective
There’s a particular kind of frustration I hear a lot when I talk to organisations and small business owners about their marketing. Many are doing everything they can to make their marketing work – posting multiple times a week, emailing, updating the website, maybe running a campaign in the background………and yet it just doesn’t feel…