You came for help with one thing. Let’s make sure everything works.
Practical, no-nonsense marketing support for small business owners who are done guessing and ready to make real progress.
You started your business because you’re brilliant at what you do. Marketing was supposed to be straightforward — put yourself out there, build it and they’ll come. But your socials aren’t gaining traction, your website isn’t bringing in enquiries, and every YouTube video you watch just adds three more things to an already overwhelming list.
Sound familiar? You’re not doing it wrong. You’re just trying to figure out a whole discipline on your own, on top of actually running a business. That’s not a you problem. That’s a you-need-some-help problem.
DOES ANY OF THIS SOUND FAMILIAR?
You’re not alone — and it’s more fixable than you think
“I posted on Instagram every day for a month and nothing happened.”
“My website looks fine but nobody’s finding it.”
“I don’t even know what I should be focusing on first.”
“I’ve watched so many YouTube videos on marketing but I’m more confused than when I started.”
“I can’t afford an agency but I know I need proper help.”
“I know what I want to achieve — I just don’t know how to get there.”
Most small business owners come to me thinking they need one specific thing fixed. Usually there’s a bit more to it than that. The good news is that once you can see the full picture, the path forward becomes a lot clearer — and a lot less overwhelming.
WHAT’S POSSIBLE
More than doubled her income in a year
A solopreneur came to me feeling stuck. Her offer was good but her marketing wasn’t reflecting that — her website was unclear, her products weren’t packaged in a way that made sense to buyers, and she had no real plan.
2×+
Income more than doubled in the year we worked together
1 year
From stuck and unclear to confident, focused and growing
We redesigned her website, repackaged her products, got clear on her goals and built a plan to get there. By the end of the year she’d more than doubled her income. She didn’t need a bigger marketing budget — she just needed clarity and a plan.
HOW IT WORKS
Start with a conversation. Leave with a plan.
No jargon. No overwhelming proposals. Just a clear process that starts with understanding your business — and ends with you knowing exactly what to do next.
01
Free 30 minute call
We talk about your business, what you’re trying to achieve, and what’s getting in the way. No homework required beforehand.
02
Marketing audit
I look at everything — your website, your socials, your messaging, your goals — and give you an honest picture of what’s working and what isn’t.
03
Clear priorities
Not a list of 47 things to do. A focused, realistic plan of what to tackle first, second, and later — based on what will actually move the needle for your business.
04
Support to deliver
Whether you want someone to do it for you, coach you through it, or just point you in the right direction — we work out what level of support makes sense.
WHAT I CAN HELP WITH
From one-off projects to ongoing support
You might know exactly what you need, or you might not. Either way, here’s where I typically start — though the audit usually surfaces what matters most.
Marketing audit
A clear-eyed review of your whole marketing setup — website, socials, messaging, strategy — with honest recommendations on where to focus.
Marketing strategy
A practical plan built around your goals and your capacity. Not a glossy document — something you can actually use.
Website review & direction
Is your website working as hard as it should? I’ll tell you what’s getting in the way and what to do about it.
Messaging & positioning
Getting clear on what you do, who it’s for, and why they should choose you — the foundation everything else is built on.
Social media direction
What to post, where, and why — based on your business goals, not what everyone else seems to be doing.
Ongoing consultancy
A regular check-in to keep you on track, answer questions as they come up, and make sure your marketing keeps moving forward.
“I’d been searching for the perfect partner to help me take things to the next level. Though I was scared to admit it, I needed help to keep pace with the growth of the business and help to consolidate my ideas (of which there are often too many) into real concepts that other organisations can embrace.
I needed someone like me. A critical friend and ally. A supporter of my vision and aims. Someone who simply got me and understood where I wanted to be. Someone I wasn’t scared to use the wrong terminology with and ask any number of silly questions of. That someone was my amazing business partner, Paula – the creativity behind the new website and the positive results we’ve been having.”
Naeema, Edinburgh
Ready to stop guessing and start making progress?
Book a free 30 minute call. Tell me what’s not working. Let’s figure out the rest together.
Paula Shutt Marketing 