Senior marketing and communications support for small to medium sized charities.
From one-off projects to fractional Marketing Director
Good marketing can transform what a charity achieves. The right strategy, the right message, the right fundraising proposition. These aren’t nice-to-haves. They’re what separates a charity that struggles to be heard from one that grows its income, wins supporters, and delivers more for its beneficiaries.
I bring senior marketing and communications expertise to charities that need strategic leadership but aren’t ready or able to hire a full-time Marketing Director. Whether you need someone to lead a project, shape your strategy, or step in as a fractional director, I work the way that suits you.
WHAT GOOD MARKETING CAN DO
Real results for a Scottish charity
I developed and implemented a new marketing strategy, brand identity and fundraising proposition for a Scottish charity with an annual income of around £7 million. The results speak for themselves.
2x
Income doubled from £7m to £14m since the strategy launched
£44k
Most successful Christmas appeal on record – more than double the previous best
14%
Year-on-year income growth cited directly in their annual report
These aren’t vanity metrics. They’re the result of getting the strategy right, understanding the audience, sharpening the proposition, and making sure every piece of communications was pulling in the same direction.
I know how charities work because I work in one
Alongside my consultancy work, I hold a senior communications role in the charity sector. That means I understand the realities that a purely commercial marketing consultant simply doesn’t.
- Restricted and unrestricted funding and how it shapes what you can do
- Trustee and board dynamics when it comes to brand and strategy decisions
- Beneficiary-first communications that are sensitive, appropriate and effective
- The particular challenge of marketing a cause rather than a product
- Doing more with less because most charity budgets demand it
HOW I CAN HELP
Senior marketing support, shaped around your organisation
No two charities are the same. Here’s the kind of work I typically do – but if something isn’t listed, it’s worth asking.
Fractional Marketing Director
Senior marketing leadership on a part-time or interim basis. Strategic direction, team support, and board-level reporting without the full-time salary.
Marketing strategy
A clear, practical strategy built around your goals, your audience and your capacity. Not a document that gathers dust a plan you can actually deliver.
Brand & identity
Helping you define and articulate who you are, what you stand for, and why supporters should choose you. From positioning to messaging to visual identity.
Fundraising propositions
Developing the case for support that moves donors to act whether that’s individual giving, major donors, or appeals.
Comms & PR
Strategic communications planning, media relations, and helping you tell your story in a way that cuts through informed by real experience of being quoted in national press.
Marketing audit
A clear-eyed review of what you’ve got, what’s working and what isn’t with honest recommendations on where to focus your energy and budget.
“I was always deeply impressed by Paula’s ability to combine the high-level skills required to develop a long-term media and marketing strategy, and the practical knowledge needed to run a busy media operation.
She is dedicated to the art of effective communication, and I’ve seen her do a great job for charities, businesses and public bodies..”
Mark, Charity leader
Ready to talk about what your charity needs?
Start with a free 30 minute call. No obligation, no homework beforehand. Just an honest conversation about where you are and where you want to get to.
Paula Shutt Marketing 